Understanding and using your data from your analytics is the holy grail in digital marketing. There is nothing more sacred than your analytics. Itâ€™s the light when itâ€™s dark. Itâ€™s the laughter when times are gloomy. It will turn any frown upside down. Yes, you can quote me on that one.
You use your website data to make more calculated and more educated decisions in all of your marketing efforts including content, social media, ads, sales funnel and more. If you are not using your analytics you are walking blindly in a sea of opportunity.