The Mondaze’s don’t exist here, at the Sell More podcast. No sirree bob.
Monday’s are the best days.
Why? Two reasons.
- You get to start off the week on the best foot forward, whether that is the left or right…that’s up to you.
- We get to talk about news and info that Makes You Think.
Yes! To start off the week with mind tickling, thought provoking, idea generating topics of conversation is sure to get your creative juices flowing.
That’s why this week’s Make You Think segment on the Sell More podcast is going to help you prepare and think differently for the new year. 2017’s head is peering around the corner.
Let’s get into, shall we. Don’t forget to listen to the show.
Effective Blogging Is Longer And Stronger
When it comes to blogging you have to think like the pro’s. It’s like being a kid who wants to become a pro basketball player. You aren’t going to admire the 35 year old baller in the D-League.
You are going to watch the Chef Curry’s, the man that gets buckets – Jimmy Buckets aka Jimmy Butler, and of course the self-proclaimed King, LeBron James.
You are going to watch them, study them, emulate their work ethics, and practice their moves.
That is the same when it comes to blogging, especially if you want to be successful with blogging. Heck, just recently WPCurve, an on-demand WordPress support service, was bought out by GoDaddy.
WP Curve built their business solely on providing content mainly through blogging and exceptional service. No fancy advertising or marketing. Just plain old value added content.
Companies like Kissmetrics and Hubspot have built themselves to being game changers in their respective industries by blogging.
The opportunities are there, you just need to know how to do it like the best. You have to study the pro’s.
When I came across this research study last year I jumped out of my Hanukkah socks for joy.
This year, just in time for the holiday’s, The 3rd Annual Survey of 1000+ Bloggers by the good people at Orbit Media Studios came out.
In the survey, they touch on five major areas for bloggers. The results will set the tone for you and how you should be blogging for the next year 2017.
You get the film to study the pro’s.
I know because I used the survey last year to change the way I was writing and boy did it work.
My organic traffic shot through the roof with an overall increase of 300%. Email conversions increased from one to two per month to one or two per day.
And all of that was from blogging less often and making more value packed, epic content. The results from the survey are similar to last year, but with larger increases.
Here is what you need to know and then I’ll share the important key findings.
- The more time you spend on a blog the better. Bloggers are spending on average 3 hours and 16 minutes on each blog. People who spend 6+ hours see significantly stronger results. The hours do include research, don’t forget about that. I found that to be a big chunk of my time.
- The word count of the posts are increasing, as is the time it takes to create them.
- The frequency is being reduced because people are focusing on exceptional pieces instead of short and frequent blog posts.
- Promoting of blog posts have shifted to having emails and paid ads being a major player. SEO has stayed flat.
What does that mean for you?
You don’t have to focus on creating more this year. Focus on creating really, really, really good posts once to twice a month that is 1,500 to 2,000+ words in length.
Once you create it, you must promote it like you were Drake releasing an album.
Get out there and demand the attention.
Here are the major key findings from the research:
#1. Bloggers are putting more time and effort into each post
- The average blog post takes 3 hours 16 minutes to write. That’s a 26% increase from last year.
- 33% of bloggers who spend 6+ hours per post report “strong results”
#2. Content is getting longer and more visual
- Big posts are on the rise: the percentage of posts that are 2000+ words long has doubled every year.
- Multiple images: The majority of bloggers are adding more than one image in a typical post
- Video rising, audio is flat: 15% of bloggers are using video
#3. Blogging frequency dips, as fewer bloggers publish daily.
- Daily is down: The percentage of visitors who are blogging daily is down by more than 50%.
- Monthly is up a lot: We found a 38% rise in the percentage of bloggers who publish monthly.
#4. Content promotion: Email and paid are up. SEO is flat.
- Social is critical: Virtually all bloggers (more than 95%) are promoting their blog posts on social media.
- Most bloggers are SEO-savvy: More than half of respondents (57%) are using search engine optimization to promote their content. But this number is mostly flat.
- Search-savvy bloggers are writing longer: Bloggers who spend 6+ hours on a blog post are 64% more likely to be using SEO to promote their content
- Email is becoming more important: We see a 60% increase in number of bloggers using email over the last two years. The majority of surveyed bloggers are now using email to promote their content.
- More bloggers are buying traffic: Although only 14% of bloggers are paying for visitors, this number is up more than 3x over the last two years.
#5. Bloggers are slowly embracing analytics more
- Analytics isn’t fully embraced yet: Nearly 7 in 10 bloggers don’t always check content performance.
- More bloggers are data-driven: A greater percentage of us are checking results every time. Over the last three years, there’s an 18% increase in bloggers who “always” check Analytics.
A Shift From Productivity to Creativity Equals More Production
For the last year, I have really focused on being more productive with my time. I run my own business, I have large goals, I have a family with little kids who seem to be growing faster than a Chia pet, I like volunteering, and exercise regularly.
Some might say I bite off too much than I can swallow. I say I have a large appetite and have mastered the art of eating a lot, fast.
Getting to that point has involved a lot of trial and error. It’s safe to say, I have gotten into a good grove. Being able to accomplish as much as I can from the time I have during the day.
However, to be the best you can never be satisfied. That’s why this brilliant article fell into my lap this morning. As soon as it did, I soaked up as much as my brain could absorb.
The article from my new favorite blogger, Jon Westenberg, discusses making a shift in your mindset from being productive and grinding during a day to creating.
I’ve learned, especially over the last six months, grinding doesn’t mean you are more productive. It just means you are putting in a lot of time.
Time that could be spent on other activities that would translate back into being more productive.
What Jon brings up that I never thought about, was the mind shift. The mind shift from thinking about being productive to being creative. From producing to creating.
That absolutely blew my mind. There was a piece he quotes from Barry Davenport that I encourage you to read.
One of the lines that shook me to my core was this…
Rather than asking, “What do I need to accomplish today?” ask “What am I going to create today?”
That was the question I asked myself yesterday. I shifted my mindset and the results were stupendous.
What I didn’t realize is that when I looked at my To Do list it was daunting because I thought I had to be productive.
But when I looked at it with the thought of creating, solving, and serving…I was rejuvenated like how an older person leaves the operating table from Dr. Miami.
I challenge you today to read the article and change your mindset. I’ll leave you with this…What are you going to create today?
The Freelance Economy Is Changing The Way We Work
It still amazes me how people are not aware of the skills and people that are readily available to them. Imagine going to a store and only having the choice of 20 items.
Then, imagine going to another store and having all the choices in the world. An item for every aspect of your life, ranging in prices and experiences.
It’s like going to a small furniture store verse Ikea.
That’s what you get now with the world of freelancers. You have immediate access to people who can help you with entering data to creating the ad you need for your local chamber sponsorship to specialized consultants. And much more.
The freelancing world is changing how we work and everyone needs to take note. You are going to have to change the way you hire.
In the article from Tech.Co, the author discusses the reasons why people enjoy freelancing. Those insights will give you an inside look to what makes freelancers tick.
The workforce will eventually be more freelancers than any other professional designation. You might as well embrace it now and use it toward your advantage.
There are plenty of perks to using freelancers. For one, you can hire them like a normal employee with the same process, but the firing process is fast and swift. You always get the best talent at the price you have budgeted.
Not the other way around.
Most times, you can hire people with more talent for less than the cost of full time employee.
I’m going to leave you with one example.
A friend and I were talking over a nice warm cup of joe. He went on to tell me how unhappy he was with his marketing person.
All she was responsible to do was make cold calls. He provided all the scripts, processes and even spent time training her.
The problem was that she wasn’t motivated to work. She was only required to work 5-10 hours per week.
Not bad at all.
My buddy was stuck like a rock in a hard place. One, he had never fired anyone before. Two, and more importantly, he still needed someone to make the cold calls.
That’s when I shared with him the amazing and wonderful world of freelancers. I explained to him all the fantastic, motivated, and talented people there were out there. Just waiting to help him.
After a brief description, he was sold.
That’s the power of freelancers.
What do think of freelancers? Have you used them before?